Keep your paid audience
aligned with your sales targeting.
Fix one acquisition audience so it follows your ICP and CRM exclusions, with a tested refresh process your media team can use.
Demand Generation, Growth and Marketing Ops
One audience · up to 1,000 contacts
Corrected audience and tested refresh
The gap this workflow closes
Your CRM changes while exported audience lists stand still. Customers and active deals can remain in acquisition audiences, and manual uploads make it hard to explain what changed.
When it is a useful fit
For B2B teams already running paid campaigns with a defined ICP, accessible CRM lifecycle data and enough eligible contacts for the chosen platform. Recruitment firms can apply this to employer acquisition. Your media owner retains campaign, creative and spend decisions.
What your team receives
- An audience definition tied to account fit and lifecycle rules.
- Membership, exclusions and a source-to-destination mapping.
- A report showing added, removed and unchanged records.
- A tested refresh process, exception queue and named operators.
Each build includes the relevant slice of your GTM Ontology: the shared definitions, qualification rules, messaging and reviewed lessons needed to operate this workflow.
How we judge the result
Review membership precision, exclusion leakage, identifier coverage and refresh reliability. Preserve the ad platform’s definition of matching. Accepted updates, matched audience and actual reach are different measures; qualified demand is evaluated separately.
How the workflow improves
Reviewed membership errors and lifecycle changes inform corrections to eligibility and refresh rules. Commercial comparisons account for changes in spend, creative and attribution.
A bounded first build
One acquisition audience with up to 1,000 input contacts across the baseline and first refresh test. One CRM, one ad platform and one verified activation method. Platform minimums and identifier requirements are checked before committing live activation. Media buying is separately scoped.
These are proposed limits, confirmed during scoping. The entry package is a 10-working-day build sprint after the readiness check, with one consolidated refinement round and a documented release or keep-the-baseline decision. We agree the completion date, quality thresholds and review points before kickoff.
Your team operates the separate 30-calendar-day observation window unless support is contracted. Event projects follow the dated sponsorship sales window. Additional engineering and review rounds are separately scoped.
Where does your
system break?
Bring the workflow, the tools you use and the decision your team needs to make. We’ll work out a useful place to start.
Talk through your workflow Scope and service fee agreed before any build.