Give relevant website signals
a useful next step.
Turn eligible US B2B website signals into reviewed sales handoffs, with checks for identity, account fit, existing relationships and conversions.
B2B Growth, Demand Generation and RevOps
US scope · up to 250 resolved records
Reviewed visitor-based sales handoffs
The gap this workflow closes
Commercial pages can attract relevant visitors who never fill out a form. A resolved identity is only one input: your team still needs to check fit, existing deals and whether the visitor already converted before taking action.
When it is a useful fit
For B2B businesses with meaningful eligible US commercial-page traffic, usable conversion events, a supported identity provider and a receiving sales owner. Geography, permissions, source coverage and provider costs are assessed before implementation.
What your team receives
- An eligible traffic and identity-resolution definition with source provenance.
- Account-fit, lifecycle, relationship and conversion checks.
- A reviewed handoff with evidence, owner and permitted next action.
- A measurement view that separates visits, identities, accepted handoffs and outcomes.
Each build includes the relevant slice of your GTM Ontology: the shared definitions, qualification rules, messaging and reviewed lessons needed to operate this workflow.
How we judge the result
Keep sessions, people and accounts separate. Measure resolution quality, reviewed fit, conversion suppression and seller acceptance. A company match can support an account brief and separately researched contacts; it does not establish that those contacts visited. Later opportunities are tracked through actual CRM records.
How the workflow improves
Incorrect matches, rejected handoffs, conversion overlap and observed outcomes inform changes to eligibility and routing. Preserve provider uncertainty and evaluate proposed rules before release.
A bounded first build
One domain and one agreed commercial-page set, with up to 250 resolved visitor records across replay and the first live test. Choose one company-level or matched US person-level identity route, one provider connection, one CRM and one handoff route. Agree upstream tracking charges, provider-spend caps and stop conditions before activation.
These are proposed limits, confirmed during scoping. The entry package is a 10-working-day build sprint after the readiness check, with one consolidated refinement round and a documented release or keep-the-baseline decision. We agree the completion date, quality thresholds and review points before kickoff.
Your team operates the separate 30-calendar-day observation window unless support is contracted. Event projects follow the dated sponsorship sales window. Additional engineering and review rounds are separately scoped.
Where does your
system break?
Bring the workflow, the tools you use and the decision your team needs to make. We’ll work out a useful place to start.
Talk through your workflow Scope and service fee agreed before any build.